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Failed to understand that my love for you could only grow. But what I didn’t realize in that moment, that perfect moment of absolute love that I wanted to be frozen in for eternity, was that I had already failed. Of course, I’ve failed many times as a parent. It lives in me and I try to always parent you from the spot it shines from. If I could have frozen time in that moment and stayed with you forever all swaddled up and tiny and perfect, I would have. That I wondered if I would ever have another moment of such pure love again. It already felt like it was going too fast.Īnd it was in one of those quiet, darkened moments that you were handed to me silently, all swaddled up, face squirming with signs of hunger, that I looked down at you and wondered how it was that I could ever love you more than I did at that moment. Even though I knew it was only a matter of a few hours before I would see you again, all I wanted was to be with you every minute. I missed you so much when they had to take you back. I remember the darkened nights in the hospital room, awaiting the nurse to bring you to me to feed because you had to be under the blue lights in the nursery. I can still remember what it felt like the first moment your flesh touched mine.
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I can still see your face for the first time. I can still feel the rush of emotion released when I heard your first cry. I also mention this because the day you were born was the most special day of my life.
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I mention this because I know that as we navigate your high school years together, we both might have some…moments…that maybe we don’t like one another and I just want to let you know preemptively that, yes, I will continue to refresh your memory of how it was, exactly, your birth was born and you should always remember to just give me a hug and say thank you. The category was impacted as ice- creams are mostly an impulse buy rather than planned purchases,” added Batra.It feels appropriate as we celebrate your 8th grade promotion to remind you of the 24 hours of labor, followed by a cesarean section, that I endured to bring you into this world. “This was the slowest summer due to the weak macro economic conditions. However, despite its aggressive growth plans, the company has registered a 15-20% fall in sales this summer, thanks to falling purchasing sentiments all around. Gelato which started its operations in 2007, has been growing at 30%- 40% per annum. “We plan to open 25-30 franchise stores this fiscal, and around 75 by the year end.” Outlets would be a mixture of either company-owned stores or franchises,” said Akshay Batra, chief operating officer, Gelato Vinto. “Our plan is open 200 outlets across India. Fellow American brand Baskin Robbins, which currently has over 500 outlets in the country, also intends to expand with 100 outlets this year.ĭelhi-based Gelato Vinto currently has 53 outlets in Delhi, National Capital Region (NCR), Maharashtra, Gujarat, Chhattisgarh, Uttar Pradesh and Punjab, and is now eyeing the southern and western parts of the country. US-based Mini Melts, which launched in Bangalore this year, aims to make its product available in 1,200 outlets across India in the next three years. However, to cash in on growing consumer preferences, these companies are looking to expand beyond. While several high-end global ice cream brands including Haagen-Dazs and Unilever’s Magnum have entered the Indian market, they are mostly available in select five-star hotels and retail outlets. Gelato Vinto boasts of around 500 ice cream flavours and is likely to sell these via shop-in- shops within the popular quick service restaurant chain Subway. 50, in the same range as a scoop at Baskin Robbins, and compared to a Rs. One scoop of Gelato Vinto in a mini-cup will cost around Rs. Ice cream maker Gelato Vinto, which supplies products to India’s top hotels such as Hyatt Regency and Leela Kempinski, plans to roll out 200 outlets in the next five years. The premium ice-cream market is getting hotter - with new players out to melt the competition.